K Swiss Sneaker

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K Swiss Sneaker shoes are a great asset to add to your shoe collection. If you are a person who is concerned with style as well as comfort than these are probably a pair of shoes you would like to own. Style and comfort can easily be accomplished however, think of a great design, the amount of money you are willing to spend and the purpose for buying the shoe.

In 1966 two brothers from Switzerland, Art and Earnest Brunner, moved to California and decided to make a tennis shoe. They founded K-Swiss, and that year at Wimbledon the two unveiled their shoe, the K-Swiss Classic.

A simple tennis sneaker with an elegant preppy-ness, the Classic was all white save for a tiny Swiss flag stitched on the heel. Both tennis players and upscale consumers took to the Classic, and K-Swiss soon found itself enjoying a steady following. What K-Swiss didn’t do was advertise.

They had no TV spots, radio or magazine ads. They did not put out new models every season. Instead, K-Swiss built its following on reputation and word of mouth. In the 1960s and 1970s this worked well for the company, however in the 1980s the athletic footwear industry exploded into a full blown fashion trend and K-Swiss found itself snubbed by newer and flashier companies with millions of dollars in marketing and advertising to propelling. Companies like Nike, Reebok, Adidas, and even L.A. Gear pushed K-Swiss to the background and sales began to drop.

In the mid-1980s the president of Stride Rite, Steven Nichols, took a look at K-Swiss and thought it would be a great acquisition. The company disagreed with Nichols about purchasing K-Swiss so Nichols, in an incredibly shocking and risky move, quit Stride Rite and raised the money to purchase K-Swiss on his own.

Taking advantage of the sneaker’s country club appeal, Nichols began to advertise accordingly. In fact, it was the first time K-Swiss had ever advertised. K-Swiss kept its products highly visible to the consumer, but methodically limited the availability of the product, thus creating an exclusivity image for the brand. Nichols gamble paid off. K-Swiss’s sales grew exponentially and, at the close of the 1990s, the magazine Footwear News said that K-Swiss “epitomized the little athletic footwear company that could."

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The K-Swiss Sneaker: Young and Old

K Swiss Sneaker Shoes Classic

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Comfort And Style Is What You Will Find In A Pair Of K Swiss Shoes

K Swiss Sneaker are a great asset to add to your shoe collection. If you are a person who is concerned with style as well as comfort than these are probably a pair of shoes you would like to own. Style and comfort can easily be accomplished however, think of a great design, the amount of money you are willing to spend and the purpose for buying the shoe.

Owning a pair of comfortable pair of shoes is a must. If you have a job that requires you be on your feet for a significant amount of time then more than likely you are going to depend on a pair of great shoes to get your through the day.

There are many different styles of K-Swiss to choose from. If you are person who believes in simplicity then going with a pair of black or white traditional K Swiss would probably be the best option. The great thing about black and white is that it can be worn with anything and the aggravation of having to match your clothes with your shoes is immediately eliminated.

The great thing about K Swiss Shoes is that there are many different styles to choose from. These shoes come in many different forms some particularly designed for training, running and even tennis. This option makes these shoes quite versatile and fun to work with.

There shoes are available for women, men and children. There is even an option where customers are able to custom design their own pair. Yes, you can go online and design your own pair of Swiss Shoes to your taste! From orange to green, from green to orange you have the ability of selecting what color and style you like best by creating your own personal pair of shoes.

These shoes can cost any as little as $40 to $80 depending on what style you select. You may even be able to find sales on and offline. Check your local mall or newspaper for current sales. Keep in mind that style will play a huge factor on the price of these shoes.

You will most definitely find style, comfort and versatility in a pair of K Swiss shoes. Determine the purpose for your investment in a pair of these shoes and decide what style you most prefer. Being stylish is a wonderful but being comfortable is a must. If you can find a pair of shoes that do both then you have definitely found a great deal.

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